This is a press release submitted to the Las Vegas Sun. It has not been verified or edited by the Sun.
LAKA Challenges Las Vegas Residents to Go Pink in Support of National Breast Cancer Awareness Month
Published on Tue, Oct 2, 2012 (4:34 p.m.)LAKA Challenges Las Vegas Residents to Go Pink in Support of National Breast Cancer Awareness Month
FOR IMMEDIATE RELEASE
October 2, 2012
Media Contact: Richard Atkins, firstname.lastname@example.org, 877-411-4486
October is National Breast Cancer Awareness Month; paint your nails pink with LAKA signature polish #22 to support the ACS and Making Strides Against Breast Cancer.
[LAS VEGAS, NV – October 2, 2012] LAKA Manicure Express – the hip and glamorous express manicure chain that has been wowing US customers and fashionistas alike since it came to the Las Vegas Premium Outlet Mall – South early last month is going pink for National Breast Cancer Awareness Month.
According to national health statistics, a woman dies of breast cancer every thirteen minutes in this country. This figure is staggering and unacceptable to the team behind the successful fashion concept that caters mainly to the women’s market. That is why the company dares you to take the LAKA Challenge: Paint your nails pink for the month of October in support of National Breast Cancer Awareness Month and help them donate to the cause.
“We, like countless other companies and individuals across the nation, have felt the personal effects of this disease in our own families and it is with great pride that we lend our support to the cause,” stated Zohar Liran, CEO of LAKA USA, LLC. “This disease is the second leading cause of cancer deaths in women in the United States. It should be in the forefront of everybody’s mind and everyone should consider donating to one of the many research foundations that take the fight to save lives as close to heart as we do.”
During the entire month of October, LAKA is offering LAKA signature nail polish #22 (pink) as part of a limited edition promotion for the discounted price of $7 and donating $1 for every bottle sold to the American Cancer Society and Making Strides Against Breast Cancer.
“Our hope is that LAKA can help garner attention and help spread awareness in the fight against breast cancer,” said Liran.
For more information on LAKA’s commitment to this cause visit www.facebook.com/laka.usa. Interested media outlets should contact Richard Atkins, Marketing Manager, at email@example.com.
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LAKA was established in 2008 and was the first manicure chain to open in Israel. Our success was overwhelming and within no time at all we have mushroomed into a multi-continental operation with 20 branches spread throughout Israel, Spain, Hong Kong, Sweden, South Africa, Canada, Panama and the US. LAKA nail lacquers are available in 150 luxurious shades and contain no DBP, Toluene or Formaldehyde. Our super-rich pigments are developed exclusively for us in France. Our polishes are long-lasting and chip-resistant. LAKA is committed to indulging shoppers-on-the-go with fashionable & glamorous nail treatments & products at affordable prices.