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Press Release

Tickets Go On Sale Today For Fourth Annual NASCAR After The Lap™ Sponsored By Ford Motor Company And Coca-Cola

Published on Fri, Sep 21, 2012 (2:16 p.m.)

DAYTONA BEACH, Fla. (Aug. 17, 2012) – NASCAR announced that tickets go on sale today for the unpredictable, unforgettable, tell-all fan event, 2012 NASCAR After The Lap sponsored by Ford and Coca-Cola. Returning to Las Vegas for its fourth consecutive year, NASCAR After The Lap will take place on November 29 at 5p.m. PT at PH Live at Planet Hollywood. ESPN pit reporter Jamie Little will host the event.

Fans in attendance will interact with the top-12 Chase for the NASCAR Sprint Cup Drivers resulting in unfiltered answers and unpredictable antics. Last year, 2011 NASCAR Sprint Cup Series Champion™ Tony Stewart drove his car into the venue, which set the tone for the event’s highlight: Jeff Gordon’s rousing break dancing performance that took the audience by surprise and ignited dialogue across the digital and social space.

“NASCAR After The Lap is one of the crown jewels of NASCAR Sprint Cup Series Champion’s Week," said Norris Scott, vice president of partnership marketing for NASCAR. “Our top drivers take their helmets off and celebrate the season with our fans, resulting in a wildly entertaining evening and a unique platform for two of our long-standing partners, Ford and Coca-Cola.”

In conjunction with the launch of ticket sales, the “NASCAR After The Lap” sweepstakes begins today. One lucky fan will win a grand prize package that includes a 2013 Ford F-150 FX4 truck, round trip for two to Las Vegas, two nights at Planet Hollywood Resort & Casino and two VIP tickets to NASCAR After The Lap.

To purchase tickets and enter the “NASCAR After The Lap” Sweepstakes, fans can visit www.NASCARafterthelap.com . Tickets are $20 each, with proceeds benefitting The NASCAR Foundation™, a 501 (c)(3) non-profit that raises funds to support children’s charities and important causes throughout the nation. “NASCAR After The Lap” Sweepstakes entries will be accepted up until November 18 at 2:00 p.m. ET.

“NASCAR After The Lap provides an unforgettable experience for NASCAR fans and we look forward to being a part of the event again this year,” said Tim Duerr, motorsports marketing manager for Ford Racing. “The ‘NASCAR After The Lap’ Sweepstakes offers Ford invaluable interaction with NASCAR’s broad fan base and we encourage them to register today for a chance to win a 2013 Ford F-150 FX4 truck.”

“NASCAR After The Lap is both an opportunity to strengthen the partnership between Coca-Cola and NASCAR, and a perfect venue to celebrate the passionate and enthusiastic fans that we share,” said Ben Reiling, director of motorsports for Coca-Cola. “Nothing uplifts NASCAR families and fans quite like the ice-cold refreshment of Coca-Cola, and we look forward to joining many of our Coca-Cola Racing Family members for what will surely be a memorable event.”
For fans unable to attend NASCAR After The Lap, NASCAR.COM will offer a live stream of the event. Additionally, SIRIUSXM Radio will broadcast the event live on SIRIUSXM NASCAR Radio Channel 90.

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