Wednesday, Sept. 22, 2010 | 1:47 p.m.
The gloves are off.
Less than two weeks after Republican Congressional candidate Joe Heck said he wanted to run an "upbeat, positive" campaign, he released a television commercial calling Democratic incumbent Rep. Dina Titus a liar.
"Blatant fear mongering. Manufactured nonsense. Independent news media confirm Dina Titus and her out-of-state liberal friends are lying about Joe Heck," the ad states. "They're lying to distract from Titus' failed record."
Heck's ad responds to commercials released on behalf of Titus that portray Heck as dangerous to women because he voted against a bill that would have required insurance companies to cover a vaccine for the human papillomavirus (HPV), a precursor to cervical cancer.
Heck previously said that he doesn't believe in negative campaigning. But he also said that in this race, he will not let attacks go unanswered. Heck lost a 2008 re-election bid for the state Senate.
Titus' campaign accused Heck of bashing Titus to hide his "extreme" agenda.
“In his latest ad, Sen. Heck once again fails to offer any real solutions to the challenges facing Southern Nevadans," Titus spokesman Andrew Stoddard said. "While Dina Titus is out there every day saving families’ homes and working to bring funds to the community that will help create jobs, Sen. Heck is trying to hide his extreme agenda, one that undermines Social Security, gives tax breaks to big banks, and puts insurance companies ahead of people."