Published Friday, Sept. 10, 2010 | 4:59 p.m.
Updated Friday, Sept. 10, 2010 | 5:33 p.m.
Dina Titus ad
Joe Heck ad
Republican House candidate Joe Heck chose the warm, fuzzy approach for his first television commercial in the 3rd Congressional District.
"In times of crisis, a helping hand, a caring touch," a woman's voice says in the ad. "Dr. Joe Heck saves lives."
The ad never mentions Heck's opponent, Democratic incumbent Rep. Dina Titus. Instead, it introduces Heck as an emergency room doctor, Army reservist, small business owner and family man.
The tone of Heck's ad is markedly different from his opponents'. Titus recently released a television commercial that aggressively attacks Heck on his ideas for job creation.
"Sen. Heck doesn't get it. He's not on our side," a voice in the ad says.
Titus' commercial doesn't mention the congresswoman once, except to say that she approved the ad.
Heck said he purposely chose an upbeat tone for his commercial.
"Our goal is to increase name identification and voter recognition," he said. "I think the best way to do that is through a positive ad that highlights my credentials and what I will bring to Washington."
"That Dina has resorted to negative ads so quickly, I think, says a lot about our perspectives on the race," Heck added.
To be fair, Titus' first ad also was positive, an introductory piece like Heck's that highlighted her record helping homeowners facing foreclosure.
Titus spokesman Andrew Stoddard said the second ad, the negative one, shows the contrast between Titus and Heck and the policies each advocates.
Heck said he hopes to stay positive for the rest of the campaign, but admits, "This is politics. You never know what can happen."
And while some might find Heck's sunny outlook refreshing in this otherwise caustic election cycle, it might not be smart politically, according to one political observer.
"It's a little late for fluffy ads," said David Damore, a UNLV political scientist. "It's a good story, but it would have been a better story in July. Now he should be negative, negative, negative because at this point, all people are hearing are charges."









From Heck - Heck said he hopes to stay positive for the rest of the campaign, but admits, "This is politics. You never know what can happen."
So Heck you have NO CONTROL over your own words.
The KEY - You never know what will happen.
Translation - Don't believe anything I just told you.
Heck, you could be saving people at the hospital but you want a tax payer funded job where all you have to do is vote NO on everything like the rest of the GOP.
Heck's ad told me nothing about his actions in the state gov't. Titus's ad did and did it with conviencing words like Angles. Where do these politions get that it is not their role to create jobs in the privite sector and bring businesses here to Nevada? I want to know the record. Not just the pretty side.
Sure, campaign ads have to be negative - negativity rules! All you have to do is look at the creepy comments posted on these boards to figure out that nobody wants to hear about a candidate's good qualities, they just want to howl about where they think the bodies are buried. The lunatics have taken over the asylum.
This has become one sick country.
So far Heck has not told me what good he has done in the state gov't. I will listen if he does. I will listen to Titus's record too. Good and bad. To give me I am great and did good as a doctor is fine and wonderful. But, Heck was in the state gov't. I want to know what he did and what is he going to do in DC. And not just I'm the good guy and will fight for you. I want specifics from him.
Joe Heck is the second coming of Jon Porter, the former 3rd District Rep. and a do-nothing empty suit if there ever was one. Dina Titus trounced Porter by 8% points in 2008.
Many of us warned our fellow-Nevadans that Porter, Ensign and Gibbons would leave a dark, skid mark stain on the Silver State but too many idiots went to polls and elected them anyway.
Hopefully, voters learned a valuable lesson.
LastThroes: With what I have been reading and seeing on news and blogs, my hope is fading fast. pray hard and long. With 238 homes being built in Blue Diamond and the bottom not done. Speculators are back in force, the fight and secrecy over building the stadium, Liberace's life is closed and being sold off which is LV history dismantled and destroyed, and the political wingnuts in full force with ignorance, intolorance, and cruelty; I am loosing faith fast about Las Vegas learning anything.
The Democrats, for years have used negative ads and ads that tell "half truths". They take a recorded statement from an opponent and play the first few words and then take it way out of context. They fail to air the qualifying statements that give the true meaning of the first statement. Harry Reid is doing this against Sharron Angle on almost every ad. And, Titus is doing the same.
Why are these politicians (Reid and Titus) not telling us what their accomplishments in office have been? Tell us why we should vote for them, NOT why we should vote against their opponents. After all, they are the incumbents.
I remember 2 short years ago, Dina Titus continually saying that Jon Porter was a "Rubber Stamp" for George Bush. Well, that is exactly what she has been doing. Being a "Rubber Stamp" for Obama and Pelosi.
Reid can't tell you what he has done, because much of it WAS NOT in the best interests of Nevadans.
gbigs were not giving up Dina's seat to some corporate rubber stamp trickle downer without drawing a lot of blood !!!!
gbigs you said you work for blogs, who? Are you irritating us so you can get something? Or put our negitive phrases on so that the wingnuts will feel good that you work for? Who do you work for gbigs and you said you are in Reno? I now am going to tell you for the thousandth time. They both are running negitive ads. Its that Reid's ads have truth to them and Angles don't. Let's prove it ok you say what Angle says about Harry Reid on the ads and I'll dispute it with factual truths, which is rare for you.
Qouoyn520
He's just helping the GOP spread disinformation to keep the simple minded Blind Sheep on the hook. The GOP will do anything to try and win an election and get a tax cut for the rich and give your Social Security to their co-hearts in the stock market. The GOP have their people working the blogs heavy this election. Sad that they have to pay people to do their dirty work to win an election. The last and final power they need to gain full control is your vote.
gbigs - Voters are really fed up with the juveniles.
You got that right bigs. They are fed up with GOP operatives like you trying to lead the Blind Sheep to their on ruin so you can get another tax break.
gbigs you say you get paid for doing blogs. I need to know. Who do you work for? Are you working for a wingnut blog like Dick Army's blog to stir trouble and not discuss the issues? Because it sure looks like it. I believe you want to mix it up. You're not that stupid like MarketYou. That's not you. Somethings up with you and I know it. What's going on with you and who do you work for? Didn't you say you live in Reno where Sharron Angle comes from? Are you working for Sharron Angle? That I can believe.
Harry REID -- RESIGN TODAY you INCOMPETENT FOOL. 14.3% Unemployment from 4.4% when you took over the Senate. Get your bags packed and get the hell out of D.C. before you embarrass the state of Nevada any further.
You are a complete joke Harry REID. Resign, Lose or Die. Just leave us alone.
Reid can't run on his record, so all he can do is try to destroy Angle with his lies, and spinning and distorting the truth.
Reid can't run on tell people he is going to push Amnesty and Cap and Trade.
Reid can't run on his back door deals, threats and bribes to push Obamacare. He can't tell us that he blocked us being able to buy cheaper drugs from Canada.
Reid can't run on the stimulus that gave the money to Obama's cronies.
Reid can't run on Nevada's highest unemployment rate in the nation or Nevada's highest foreclose and bankruptcy rate in the nation.
Reid doesn't fight for Nevada. He's become Obama's henchman against us.
Vote Reid Out In November!