Las Vegas Sun

June 20, 2013

Currently: 83° | Complete forecast | Log in

Republican Joe Heck goes after the Hispanic vote

Published Wednesday, Oct. 13, 2010 | 11:02 a.m.

Updated Wednesday, Oct. 13, 2010 | 11:15 a.m.

Republican House candidate Joe Heck launched a Spanish language ad today, the first targeting Latinos in Nevada's 3rd Congressional District.

Democratic Rep. Dina Titus has yet to roll out Spanish media. Early voting begins Saturday.

"It is critically important to the success of our campaign that we embrace the diversity of our district," Heck said.

About 27 percent of Nevadans are Hispanic. Latino voters played a key role in 2008 elections - they comprised 15 percent of voters - but turnout is expected to be lower this cycle.

Historically, Hispanic voters tend to favor Democrats, but Heck hopes his commercials tilt them toward the GOP.

Heck's ad is friendly and informational. It introduces him as an emergency room doctor, Army reservist, small businessman and father.

Heck said he also plans to unveil a Spanish language website.

Discussion: 4 comments so far...

Comments are moderated by Las Vegas Sun editors. Our goal is not to limit the discussion, but rather to elevate it. Comments should be relevant and contain no abusive language. Comments that are off-topic, vulgar, profane or include personal attacks will be removed. Full comments policy. Additionally, we now display comments from trusted commenters by default. Those wishing to become a trusted commenter need to verify their identity or sign in with Facebook Connect to tie their Facebook account to their Las Vegas Sun account. For more on this change, read our story about how it works and why we did it.

Only trusted comments are displayed on this page. Untrusted comments have expired from this story.

  1. Looks like Heck sold out to the evil "illegals" - I guess I'll have to vote AIP.

    "I really love YOU PEOPLE, really I do, always singing and dancing...why I even ate a jalepeno pepper once..." Vote for me....

  2. "HOE-LA"!
    I am Candidate HECK...
    Vote for me, and I will get you work handling Nuclear Waste materials up at Yucca Mountain! "You guys" are hard workers, and do not care so much what working conditions are, or what pittance you are paid, unlike our lazy Americans.
    GRASS-ee-US~!

Post a comment

Commenting requires registration.

Comments are moderated by Las Vegas Sun editors. Our goal is not to limit the discussion, but rather to elevate it. Comments should be relevant and contain no abusive language. Comments that are off-topic, vulgar, profane or include personal attacks will be removed. Full comments policy.

If you would like to submit your comment as a letter to the editor, you may submit it here.

Most Popular