Published Wednesday, Oct. 13, 2010 | 11:02 a.m.
Updated Wednesday, Oct. 13, 2010 | 11:15 a.m.
Republican House candidate Joe Heck launched a Spanish language ad today, the first targeting Latinos in Nevada's 3rd Congressional District.
Democratic Rep. Dina Titus has yet to roll out Spanish media. Early voting begins Saturday.
"It is critically important to the success of our campaign that we embrace the diversity of our district," Heck said.
About 27 percent of Nevadans are Hispanic. Latino voters played a key role in 2008 elections - they comprised 15 percent of voters - but turnout is expected to be lower this cycle.
Historically, Hispanic voters tend to favor Democrats, but Heck hopes his commercials tilt them toward the GOP.
Heck's ad is friendly and informational. It introduces him as an emergency room doctor, Army reservist, small businessman and father.
Heck said he also plans to unveil a Spanish language website.