Las Vegas Sun

November 21, 2009

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El Cortez moves to keep pace with Fremont East youth movement

Kirvin Doak Communications

This is what a Cabana Suite looks like, if you’re inside one.

Click to enlarge photo

The old Ogden House, now El Cortez Cabana Suites.

It’s as if El Cortez took a look around the neighborhood and said, “I’d better clean up my act.”

Structurally and cosmetically made over after a $20 million renovation effort spanning more than two years, El Cortez is doing its best to fit in with new kids on the block like the Griffin, Don’t Tell Mama piano bar, Beauty Bar and Downtown Cocktail Room. Clearly, Fremont East, where Las Vegas Boulevard meets Fremont Street, is trending younger. So is El Cortez, which not long ago was about as hip as Archie Bunker’s half-smoked stogie. Older casino-dwellers, with their decades-old club cards, fists full of coupons and loyalties to longtime owner Jackie Gaughan (who opened the hotel in 1955) remain El Cortez’s bagel and butter. But today’s hotel execs, long aware of the neighborhood’s shifting identity, are now aggressively tapping into the younger customer base drawn to the district by the new order of speakeasies and lounges. You never know, the kids tumbling out of Beauty Bar at 2 a.m. -- they might well be flush with disposable income.

Unveiled yesterday at the building once known as the Ogden House at 651 E. Ogden Ave., between 6th and 7th Streets, were the boutique-fashioned Cabana Suites. The new hotel is home to 64 new rooms freshly painted in avocado green with black and white design effects. The bathrooms and showers are laden with new marble tile. HDTVs (42-inch flat screens, even), iPod docks and WiFi are a few of the amenities, and the concept is to mix vintage Miami with vintage Vegas. The reality is, it’s a spot tailored to Las Vegans who get a kick out of visiting downtown to spirit off to faux Miami for a night or two. It’s also a convenient destination for couples who might have arrived separately and became acquainted at the Griffin. The current rates to book a room tonight are a non-fleecing $57 for a standard to $157 for a suite.

The $8 million project is tacked on to the approximately $12 million already spent across the street remodeling the main El Cortez hotel-casino. The project nods to authentic downtown culture, as one of Las Vegas’ more prominent artists and downtown fixtures, Jerry Misko, was commissioned to create an art installation in the Cabana Suites’ art deco lobby. The fusion of established and new downtown Vegas was evident at a ribbon-cutting party that included longtime Vegas resort executive Kenny Epstein (who took over as chief executive of El Cortez after Gaughan semi-retired a year ago) and downtown-savvy DCR owner Michael Cornthwaite.

Epstein, taking a break from chatting up Southern Wine & Spirits of Nevada chief Larry Ruvo, likened the Cabana Suites project to playing a hand of poker.

“I’m all in,” he said. “It has to work, whether it’s bringing in a younger customer or appealing to those who are older who already like what we offer. But it has to work, period. I’ve got $8 million that says it’ll work.”

Sounds like a man holding a full house.

Cops and mobsters

It’s never too early to plan for a meeting with a Mafia type, especially when the meeting involves gourmet pizza. Set for June 20 at Fire It Up Gourmet Pizza at 2263 N. Green Valley Parkway, Suite No. 1, is, “Gangsters & GoodFellas Night.” Henry Hill, the centerpiece of the film “GoodFellas,” will be in town to recount his life as a member of New York City’s Luchessi crime family. Mob author Denny Griffin (“Cullotta”) will also take part, and we can expect some “pop-ins” by former Mobsters and even G-men from a generation ago. The party starts at 5 p.m., with whacking to commence about 6. …

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Earl Turner, shown during his days at The Rio's RioBamba Cabaret.

Finding the notes

“Voices,” the new Giordano Stuart Production (that’s a mash-up of “Legends” founder John Stuart and gaming/entertainment mogul Angelo Giordano) at the L.V. Hilton, stars two outstanding vocalists: Earl Turner and Lani Misalucha. They sing great, and separately they can really drive a show. But a more elusive quality is onstage chemistry. At some point, these two are going to communicate naturally and effortlessly, but too often they seem to be reciting lines. That’s probably because they are, in fact, reciting lines. It’s a show you sort of root for, though, because the quality of the performances are so strong. Turner in particular is a lights-out showman. When he drops to the floor and pounds the stage during “When I Need You,” you look around the room for the nearest oxygen tank. Something else to know about Turner: He made his Vegas debut in 1989, at the Dunes.

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Jim and Glynda Rhodes at the 2007 Rock for the Cure event, where they made the pledge.

Connections

How Las Vegas is a big city but a small town: The Nevada Cancer Institute is suing Jim and Glynda Rhodes of Rhodes Homes for the $10.4 million balance of an $11 million donation pledge the Rhodeses made to NVCI in 2007 (that’s the sum the Rhodeses were willing to pay or promise to, to improve their tattered public image). The chairman of the NVCI board of directors is Heather Murren, whose husband is MGM Mirage Chief Executive Officer (and also NVCI board member) Jim Murren.

Discussion: 2 comments so far...

  1. They spent $8 million to make the Cabana Suites look like a 1970s time capsule? Avocado green? Is that really back in fashion? Because I need to replace our old refrigerator, and I never thought I'd find one that matches the rest of our kitchen...

  2. Two many things can go wrong on that side of town. With the police and the thugs all walking around together. One is just as bad as the other.

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