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November 30, 2009

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About the author,
Craig Galati »

Working on the Weekend

Remember the 1981 song by Loverboy, “Working for the Weekend?” You know the song and now you probably will be singing it in your head for the rest of the day. You’re welcome! “Working for the Weekend” was the anthem of working stiffs everywhere, and back in the ‘80s it was played every Friday at my office. Fast forward to today. Everywhere I go, I see professionals working on the weekend. What happened to working for the weekend? Even though ...

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Voice to Vision to Action

I recently returned to Las Vegas from Indianapolis, where I facilitated strategic planning sessions for a structural engineering firm, CE Solutions Inc. CE Solutions is a small firm, but a ...

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What’s the Point?

I was sitting on the patio on a wonderful spring afternoon, reading and reflecting on changes that I wanted to implement in my business when my son’s voice broke the ...

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It’s the End of the World As We Know It (And I Feel Fine)

One of my favorite rock bands, R.E.M., recorded a song in 1988 titled “It’s The End Of The World As We Know It (And I Feel Fine).” R.E.M. was ahead ...

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Don’t Worry, Be Happy

Is your company moving forward, backward, or just holding position? The answer to this question is highly dependent upon how happy one is at work. According to Jane Hamburg Coplan ...

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Marketing 101 - Back to the Basics - Part II

Last time, I wrote about the importance of getting back to the basics with regard to marketing. One thing I have deduced about this new economy is that business will not return to the way it was before. Today, a firm will need to rethink everything it does and find the true value points for its clients.

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Marketing 101 - Back to the Basics

The Society for Marketing Professional Services defines marketing as “Everything a firm does to create awareness and demand for its services.” This includes market planning and research, sales and business development, public relations and advertising, and tracking and management.

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What To Do In a Down Economy

Everyone has their take on what to do in a down economy. Every time I pick up a magazine or view a website, there is an article providing advice on how to beat the recession. So naturally, I felt the urge to write a column with my suggestions for conducting business in a slower economy.

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Common Sense - Apparently Uncommon

Is our society dumbing down? Recent events suggest that this is indeed happening. I’m not writing about SAT scores, standardized high school proficiency tests, or college graduation rates. I’m writing about something that seems to be forgotten—common sense.

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Stay on the Right Side

According to author Daniel H. Pink, “The future belongs to a very different kind of person with a different kind of mind—creators and empathizers, pattern recognizers, and meaning makers. These people-artists, inventors, designers, story-tellers, caregivers, consolers, big picture thinkers—will reap society’s richest rewards and share its greatest joys.”

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