Las Vegas Sun

October 22, 2014

Currently: 73° — Complete forecast | Log in | Create an account

How Las Vegas decides which World Cup gear you can buy

Image

Steve Marcus

Soccer fans toast as they watch the United States play Ghana in the World Cup during a viewing party at the Crown & Anchor British Pub Monday, June 16, 2014.

At sporting-goods retailer Modell’s website, most World Cup merchandise is sold at full price. One notable exception: U.S. soccer star Landon Donovan’s T-shirts.

For retailers like Modell’s, which relies on major events like the World Cup to amp up sales, deciding which gear to stock is also a big game. Picking the right teams’ or players’ merchandise can be like hitting a jackpot: You avoid having to discount a bunch of duds and you have ample supplies of the hottest-selling items.

To see the full story, click here.

Join the Discussion:

Check this out for a full explanation of our conversion to the LiveFyre commenting system and instructions on how to sign up for an account.

Full comments policy