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September 20, 2014

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Slot-machine science: How casinos get you to spend more money

Image

Steve Marcus

Gamblers try their luck with slot machines during the opening of the casino floor at the Cromwell, formerly Bill’s Gamblin’ Hall & Saloon, on the Las Vegas Strip and Flamingo Avenue, Monday, April 21, 2014.

The next time you find yourself in a casino, pause for a second to appreciate the architecture.

Casinos put an enormous amount of thought into their designs. The layout of the tables, the patterns on the carpet, the lighting — they're all explicitly engineered to make gambling more seductive and get you to spend more money.

One surprising example are the...

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