Thursday, Sept. 9, 2010 | 8:38 a.m.
Former State Sen. Joe Heck, a Republican running in one of the most closely watched congressional races in the country, launched his first television ad today.
The ad introduces Heck as an emergency room doctor, an Army reservist, a small businessman and family man—anything but a politician.
“We can trust Dr. Joe Heck because in difficult times nothing is more important to him than caring for our families,” the narrator says.
Heck is challenging U.S. Rep. Dina Titus, D-Las Vegas, who won the 3rd Congressional seat in 2008, taking it away from Republicans for the first time since its creation. The district, however, remains split and with the anti-incumbent mood out there, Heck is strongly in contention.
Republicans believe winning this seat could mean taking control of Congress.