Published Monday, Aug. 9, 2010 | 9:25 a.m.
Updated Monday, Aug. 9, 2010 | 9:37 a.m.
Democrat Rory Reid today launched a statewide Spanish-language television ad.
Reid, who learned how to speak Spanish during a mission for the Church of Latter Day Saints in Argentina, narrates the biographical spot himself.
Reid’s Republican rival in the governor’s race, Brian Sandoval, has had difficulty establishing himself with the growing Hispanic voting base. If elected, Sandoval would be Nevada’s first Hispanic governor.
But he’s angered Hispanic voters with his support for Arizona’s controversial immigration law. And last week a columnist in a Spanish-language newspaper spurred national controversy when she reported Sandoval said he wasn’t worried his children would encounter racial profiling because they “don’t look Hispanic.”
Sandoval says he doesn’t remember making that comment, but apologized for it.
Sandoval has been up with just one television spot in the general election, a Spanish-language ad that ran once during the World Cup finals. Sandoval does not speak Spanish.
In Reid’s ad, he focuses on his Nevada roots, his family and his education priorities.