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April 24, 2014

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CES pre-party swanky but practical

The night before CES

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Beyond the Sun

T’was the night before Consumer Electronics Show and all through the penthouse creatures were stirring to the sounds of techno house.

TechZone, Futurelooks and Techware Labs's "Night Before CES Party" took place Wednesday night in a swanky Palms Place penthouse. The sky-high soirée was sponsored by Redux and Gigabyte and involved about 100 invited guests.

The crowd was generally made up of CES exhibitors and tech industry insiders in their 20s or 30s.

Despite the stylish surrounds, function came before fashion. Partygoers wore large nametags with their company names scribbled in Sharpie marker while CES lanyards dangled proudly from their necks. The party favors – Gigabyte lanyards and quad-color pens – also followed the practical theme.

As a live DJ spun laid-back house music in the living room, guests chatted, exchanged business cards, and sampled the various late night nibbles on offer throughout the suite.

The nosh included egg rolls, stir-fried noodles, and chicken wings, while Lindt chocolates, biscotti, and lemony white chocolate-glazed muffins satisfied even the sweetest of teeth. Meantime, a well-stocked and popular bar remained busy for the better part of the evening, ensuring no one went thirsty.

The penthouse patio provided a picturesque view from the 56th floor for those who stepped out into the mild night air and onto the terrace.

Highlights of the night included an arm-wrestling contest but unfortunately did not include anyone jumping into the suite’s private pool because, well, no one jumped into the pool.

While the party didn’t get out of hand, it was, after all, the night before CES and a multitude of other parties offer all-out blow-out potential over the next few days.

CES officially starts today and runs through Sunday. Organizers are expecting about 130,000 people to attend the four-day trade show, which is being held at the Las Vegas Convention Center, for the most part, as well as the Sands Expo Center and the Venetian Hotel and Casino.

Like most of the CES-related parties, the show is closed to the public.

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