Thursday, June 10, 2010 | 9:19 a.m.
GM is proposing that Chevrolet no longer use the nickname Chevy. The New York Times reports today that a GM memo asked employees to drop the Chevy name and use Chevrolet when referring to the brand. The auto manufacturer believes that it needs to be consistent regarding branding.
Will Jeff Gordon now be expected to always refer to his Impala as a Chevrolet during the post-race interviews?
Here’s the full story from The New York Times.
Since posting this blog this morning, General Motors has decided to back away from its original memo. The company no longer wants to discourage people from using the nickname Chevy. Here's the latest information from the Associated Press.