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Published Thursday, June 10, 2010 | 9:19 a.m.
Updated Thursday, June 10, 2010 | 2:45 p.m.
GM is proposing that Chevrolet no longer use the nickname Chevy. The New York Times reports today that a GM memo asked employees to drop the Chevy name and use Chevrolet when referring to the brand. The auto manufacturer believes that it needs to be consistent regarding branding.
Will Jeff Gordon now be expected to always refer to his Impala as a Chevrolet during the post-race interviews?
Here’s the full story from The New York Times.
Since posting this blog this morning, General Motors has decided to back away from its original memo. The company no longer wants to discourage people from using the nickname Chevy. Here's the latest information from the Associated Press.
It's the words that Gordon uses before he describes his losing "Chevy" that GM is concerned about...
Chevrolet should worry a lot more about what people say about their cars performance, rather than if they shorten it up the name.
Plus it would be good if the racecar NASCAR put on the track actually looked like something people actually drive -- hard to be loyal to a decal.
What difference does it make if it's a chevy or chevrolet it's the same thing!!!!!!! They just want to be a pain!
Maybe he can start calling it a "Govy" since it's a government motors car.
This is what happens when you put bureaucrats in charge.
Lmao, typical government run industry. Chevrolet is dead and will never be a preferred vehicle of choice for Americans, the instant Obama gave these idiots money, the instant they became another government run institution of no value.
Last week my youngest, 24 years of age wanted to by a loaded 2010 2SS Camano, he went to the local dealer and filled out their credit application, he has a great credit score and has more than enough in trust to pay cash, he is wanting to build his credit score higher. The government tried to tell him that because of his credit score (705) and his income he would have to put down $15k and his interest would be 8%, not to mention MSRP was $41,210.00 and they took $600.00 off and tried like hell to make him believe, it's a good deal.
Needless to say, my son walked out and went down to the Ford dealer and purchased a GT350. Good job. Don't support Obama and their party; buy anything but something we bailed out. CM say's paid the loan back, did they really or did they make us the majority stockholder?
Sounds like Chevy was the preferred car of your youngest...and many others apparently, as GM posted a recent small profit. That Ford beat GM on this sale speaks well of competition and a free marketplace. Congrats and good luck to your son, it sounds like he is having early success even during these tough employment times.
President Obama and the Democratic Party don't own GM, the US (all of us) owns a majority share of stock with the long term intention of selling it for a profit (for the American people). I'd rather see GM build cars than put everybody in the unemployment line...